The Full-Service
Fundraising
Counsel of Choice
for Over 400 of
America's Leading
Non-Profits
Since 1981

APPROACH


"Peter Kellogg, President and CEO, and his team really became trusted insiders of our organization, joining us in the board room, on safari in Africa and in the small strategy sessions in which we have mapped out the progress of our campaign."
Dr. Patrick Bergin, President and CEO
African Wildlife Foundation, Washington, D.C.
$125,000,000 Heartlands Campaign


Specific Steps to a Successful Campaign

"Successful fundraising is 80% organization and 20% solicitation."
Peter M. Kellogg
President & CEO



Extensive research and organization are the backbone of any successful fundraising campaign. The Kellogg Organization's role is to guide the client's Board, key volunteers and staff leadership through the campaign preparation and implementation process.

Generally, major capital and endowment campaigns can be divided into three stages. Stage III, the Campaign itself, is completely dependent on the thoroughness of Stages I and II since the identification of the right volunteer leadership, the acquisition of major leadership gifts, and the development of a compelling case for support are the three most essential elements to a successful campaign.


STAGE I – Research

Pre-Campaign Development Analysis
PowerPoint and CORNERSTONES Campaign Philanthropic Marketing/Feasibility Study

Accomplished through personal interviews with 35 - 55 individual, corporate, foundation, and public sector leaders, Stage I confirms and identifies five crucial objectives:
  1. The client's IMAGE AND REPUTATION within its community, state, region, nationally and internationally.

  2. The VOLUNTEER LEADERSHIP'S availability and willingness to serve and lead the campaign.

  3. POTENTIAL DONORS' capacity and willingness to commit preliminary five-, six- and seven-figure Lead gifts.

  4. Strength and efficacy of the client's CASE FOR SUPPORT for the capital, endowment, annual, or comprehensive campaign needs.

  5. The MANAGEMENT/DEVELOPMENT RESOURCES - evaluation of the client's staff availability and expertise; available financial resources to conduct the campaign, and how much ongoing fundraising counsel assistance will be required in partnership with the client.


STAGE II – Organization

Campaign Master Plan
Campaign Cabinet/Steering Committee Organization
Lead Gift Cultivation, Solicitation and Stewardship

The Campaign Master Plan provides the long-range overview of the entire campaign and the specific week-to-week tasks that must be carried out through to the campaign's conclusion, including:
  • Campaign Organizational Structure
  • Prospect Research
  • Campaign Steering Committee
  • Case for Support Statement
  • Campaign Communications Strategies
  • Training and Solicitation Materials
  • Time-Line Schematic
  • Action Plan Steps
  • Leadership Strategy
  • Tracking Documents
  • Campaign Operating Budget


STAGE III – The Campaign

The campaign itself is conducted based on the research and recommendations from the Philanthropic Marketing/Feasibility Study and uses the steps and timetable detailed in the Campaign Master Plan:
  • Ongoing Volunteer Recruitment & Training
  • Prospect Evaluation
  • Prospect Cultivation
  • Gift Solicitation Strategy and Implementation

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The Kellogg Organization, Inc.