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The Full-Service Fundraising Counsel of Choice for Over 400 of America's Leading Non-Profits Since 1981 |
QUESTIONS & ANSWERS What is The Kellogg Organization's philosophy on the use of Philanthropic Marketing/Feasibility Studies? Successful fundraising campaigns result from 80% research and organization—then 20% solicitation. Campaigns that fail to achieve their goals are generally undertaken in the reverse order. To start a business from scratch—for that is truly what an institution is doing when launching a major campaign—a client's ultimate success depends on two vital factors: research and organization. An effective strategic Master Campaign Plan evolves from these. A properly executed Philanthropic Marketing/Feasibility Study generates good organizational planning and accurate research by test-marketing the client's fundraising objectives in the highly competitive philanthropic marketplace. Why spend so much time (10 - 12 weeks) on the Philanthropic Marketing Study and Master Plan portion of the Campaign? The elements that will assure successful achievement of a campaign goal are:
How does The Kellogg Organization manage its projects and communicate with its clients? Weekly and monthly progress strategy meetings and conference calls are held between the Campaign Chairman, the Campaign Steering Committee and The Kellogg Organization. This process, which is detailed in the Campaign Master Plan, assures regular performance evaluation and mutual accountability on the progress of the original campaign objectives. It also allows for inevitable mid-course corrections or revisions to achieve the established goals. Why aren't you on-site at the client's place of business, nine-to-five, five days a week, through all three stages of your work? During the Philanthropic Marketing Study, 85% of our time is spent in the field interviewing 35 - 55 respondents. The Study is then written in our headquarters office. During the preparation of the Campaign Master Plan, 30% of our time is on-site with the client, working primarily with the Campaign Steering Committee. The balance of the time is spent in our offices writing the Master Plan. During the Campaign itself, the senior executive consultant is on-site—as resident campaign counsel or as a visiting consultant—to whatever extent has been mutually agreed upon to provide successful campaign management, supervision, execution and accomplishment of the campaign goal. What are The Kellogg Organization's criteria for using senior executive consultants? The use of Kellogg Organization senior executive consultants on-site, full-time, is determined by two main factors:
How do the client's volunteer leadership and staff and The Kellogg Organization's management and senior executive consultants interact? Senior executive consultants, who are personally managed and supervised by the firm's principals, are expected to coordinate, cooperate, collaborate and communicate with, as well as provide daily support and guidance to, the client's volunteer leadership and campaign staff. This team planning approach is essential to a successful client/counsel relationship. What is the client's role in selecting the best senior executive consultant for its project? When selecting a senior executive consultant, the client retains ultimate approval as well as change-authority with The Kellogg Organization. This process includes an interview and an informational orientation session for the client with the recommended senior executive consultant. Why is such an involved process necessary simply to raise capital? For the long-term interests of its client institutions, in terms of their public and donor relations, The Kellogg Organization, Inc. does not do "fast cash" campaigns. Impetuous and premature solicitations are detrimental to an institution's development future as well as mission and vision. Careful and comprehensive organizational planning—through advocacy and prospect cultivation—and thoughtful, well-researched solicitations are what assure our clients' maximum gifts and solid, long-term major donor relationships.  |